Santosh Panda
Santosh Panda

Santosh Panda

Blog | Founder Learning | Knowledgebase | Bio


Hey there, Welcome!


I am Santosh Panda - an entrepreneur and avid knowledge seeker. Have a look around 👉 I write blogs, share excellent curated content under knowledgebase, mentor startup founders, consult startups for product-led-marketing growth and run a newsletter.

Product-led-marketing Growth

I grew my startups from bootstrapping to $11m gross revenue, I had a series of challenges to overcome to become profitable.

We could get grow the business in a very frugal way by following the Product-led-marketing growth methodologies:

  • Excellent Product development & management process
  • Fastest Product Iterations (We iterated the product for 7 years)
  • Excellent Customer success process (Having 50+ score in NPS survey)
  • Inbound Marketing
  • Social WOM (We built a brand with WOM)
  • Customer Retentions (>65% customer retention over 7 years)
  • Referrals

I consult startups to help them in refining their process and setup Product-led-marketing methodologies.

Currently, I am working to grow - Thrively is a strengths-based personalized learning platform with ready-to-use Lessons, Projects, and Activities to support SEL, PBL, Workforce Readiness, STEAM, Next Gen skill development, Genius Hour, and much more.

My Newsletter

My Blog Posts

Blog Posts

NamePublished DateTags
10 emails that made my journey from Bootstrap to 100% Dead to ProfitMay 6, 2020StartupIntroEmpathy
Finland, the Year 2000 and love for startupsFeb 4, 2020StartupFinland
How I transformed my business from a low-ticket model to enterprise SaaS in the South East Asia marketNov 8, 2019StartupSaaSSellingSouth East Asia
Meetup’s Network Effect will diminishOct 18, 2019StartupPricingNetwork Effect
Musings on Founder MentalityOct 8, 2018FounderStartup

Startup Mentoring

I initiated a "probono" mentoring network to support startup founders from India's 2nd/3rd tier city and also South East Asia. I could hear and guide 175+ startup founders during May, June and July 2020. We created a vibrant community called "Grittiest" (a WhatsApp group) to support each other.

I also support various VCs, Angels and Startup folks as part of their mentoring initiatives.

Here are some of the appreciations for my work: