I read 2 awesome article last week, here are the snippets
Many business experts use “war” as a metaphor for the strategies needed to compete in a global economy. The evidence is clear that the world is tired of war. When the purpose of competition is understood: to bring out the best, to produce excellence, to create better products and services, it brings to light a distinction worthy of our deepest reflection — the desire to win versus the desire to destroy. We begin to understand that without our competitors we would have no incentive to raise our standards and reach our potential.
Full article http://business.outlookindia.com/article.aspx?285121
[Richard Branson’s Virgin Blog]
When I made a bet two and a half years ago with Tony Fernandes about which of our Formula One teams would finish higher, we agreed whoever lost would dress as cabin crew on the other’s airline. Our first attempt was foiled by my skiing accident. The second was thwarted by the royal wedding. The third when our house burnt down on Necker. Well, a bet is a bet – so it was a pleasure to finally honour the bet and join the team in my beautiful new uniform on a flight from Perth to Kuala Lumpur.
Tony used to work for Virgin and it’s brilliant to see how he has built a thriving brand of his own.