Whoever said ‘fake it till you make it’, (s)he must have used fake as a synonyms of imitate/impression.

As a startup, you should be careful on how far you are taking this faking impression. While building startup, there is one constant false-expectation to become ’superman’ instantly, now that means as an entrepreneur you have to either 1. consistently improve and grow or 2. give impression of growth but grow or 3. fake growth and dead! In a real world, when you fake you get Enron, also Satyam!

So called instant success takes several years of failure, trouble, mild success, heavy failure before being declared as success! That’s not easy! Without sounding too critical, as an entrepreneur you will meet several people in the eco-system, some are real fighters, some fake-fighters and some fully fake too. Its so easy to get influenced by those who claim instant success. But only in due course of time, the realization will be

  • “Faking doesn’t build passion & doesn’t give longevity to your endeavor”
  • “Faking may give an impression but doesn’t build credibility in eco-system”
  • “Faking doesn’t make you grounded”
  • “Lot of people knows how to differentiate real doers vs. fakers”

There is also a danger of online vs. real world when it comes to measuring effectiveness of ‘what an entrepreneur is making’. The online world gives chance to show different persona, hide facts, create an aura around personality & achievements. As an entrepreneur, you will hit severe roadblocks, slow growth, bad phases and unless you have maintained & show-cased the ‘real you and real about your startup’, there is likely chance, both of that going to go down.

Faking also take several wannabe real souls go down. Rather than faking, if your endeavor is not working, being the brave and break it and it will save several lives, & aspire you to make things real way!

Breaking things that doesn’t work gives you courage, hope, learning and brings back more chances of success next time.